KIA MOTORS AMERICA UNVEILS U.S. MOTORSPORTS PROGRAM

• Kia Motors and Kinetic Group team up to build and campaign race cars for the automaker's first-ever auto racing efforts on U.S. soil. Decorated drivers Andy Lally and Nic Jönsson to pilot Kia Forte Koup race cars
  
  LAS VEGAS, November 3, 2009 - The all-new 2010 Kia Forte Koup's motto - "One Hot Ride" - took on a new meaning today as Kia Motors America (KMA) unveiled its U.S. motorsports program at the 2009 SEMA Show. KMA has teamed with the Kinetic Group to build and campaign two Forte Koups in the 2010 GRAND-AM KONI Sports Car Challenge Series in the Street Tuner (ST) class.
  
  
  "The Forte Koup is the latest chapter in the dramatic Kia brand transformation story, and the decision to enter into the motorsports arena was an easy one to make," said Michael Sprague, vice president of marketing, KMA. "The Forte Koup's performance-inspired styling and outstanding driving dynamics make it a natural fit for road racing, and competing in GRAND-AM's KONI Challenge Series enables us to reach an entirely new and passionate base of automotive enthusiasts."
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  The GRAND-AM KONI Challenge Street Tuner (ST) class utilizes production-based race cars and has a wide variety of vehicles from the U.S., Europe and Asia, using weight and intake restrictions to maintain a level playing field for all entrants.
  
  
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  "We researched every form of auto racing in the U.S. to find a fan base that was aligned with our target demographics, and found GRAND-AM to be the perfect fit," said Sprague. "In addition to working with the Kinetic Group, we are also proud that Infinity Audio, whose high-end audio systems are offered in several Kia vehicles, will join us as the Official Sponsor of the #10 Kia Forte Koup Race Car during our inaugural motorsports season."
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  "We expect the Forte Koup to be a strong competitor in the GRAND-AM KONI Challenge Series starting with the first race in Daytona, and the fact that drivers of Andy and Nic's caliber have joined the team reinforces that expectation," said Sprague. "Building on our involvement in the GRAND-AM KONI Challenge Series and in an effort to introduce the Kia brand to even more racing fans, apparel maker GoGoGear.com has created a highly modified version of the popular Soul urban passenger vehicle which will serve as the official pace car at several races throughout the 2010 US Touring Car Championship (USTCC) season."

About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 650 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."